In this talk, Charles will explain how to use the Google Search Console to Big Query export to really understand search intent. He'll explain how to setup and use it, how really it cheap it is and explain anyone can query millions of rows in data in seconds. Charles will share practical examples from projects he's run, plus other uses of Big Query and some of the cool functions available in Big Query

In this talk, Arpan will demonstrate how to build an AI-powered workflow that connects high-level business outcomes (revenue, new customers, profits) with organic funnel data (search volume, impressions, rankings). This framework will help you pinpoint the exact drivers of performance shifts across millions of pages, diverse page combinations, and multiple locales. Ultimately, you will be able to explain these metric fluctuations without manually cross-referencing dozens of data sources, empowering you to allocate resources efficiently.