If you're experiencing insufficient organic growth, it may be time to shift your focus from vanity metrics to performance-driven ones.

It’s a well-established fact that Google’s advanced AI and natural language processing demands more than mere popularity and link building. And, in this context, relevance matters more than ever.

In this session, Beth reveals the power of harnessing digital PR tactics to deliver high-quality, brand-led coverage and links. You’ll also gain insights into:

- What digital PR is and why it is such an important tool
- The essence of relevancy
- How to measure and leverage relevancy for SEO success and brand growth
- An independent study uncovering link metrics and the winning factor: relevancy

Say goodbye to risky link buying, embrace relevancy, and unlock the potential to increase your rankings and build your brand, all while maximizing ROI for your marketing budget.

Having been in the SEO industry since 2005, Will has seen his fair share of downturns.

In today's tough economic times, with inflation biting, layoffs and budget cuts hitting, and SEO under more pressure than ever to deliver results, Will is going to bring actionable tips and ideas for doing more with less and proving the worth of your work.

Built from insights gleaned from dozens of conversations with marketing leaders, SEO specialists, and senior executives, this presentation will outline the skills you need to keep your CFO happy and protect and defend your SEO budget even under pressure.