Might companies who put brand and beliefs over SEO be more likely to show up in AI search, when they got destroyed in traditional search?

In this presentation we will look at tactics that work today, and worked in the past that won't work in the future.

Then we'll dissect how to determine the financial impact and how to present that to executives.

You can't just present threats, you also have to present opportunities, so we'll show you the stuff we're doing to our own site to prepare us for the future.

AI search is rewriting the rules of visibility. Winning placement in Google’s AI Overviews and emerging AI-driven search experiences means optimizing for machine comprehension, and that requires changes to both content and technical processes.

In this session, Houston will walk through the core principles of AI Engine Optimization (AEO) and show how to integrate them into existing SEO workflows. You’ll learn:
The five retrievability factors that influence AI citation
How to spot opportunities using AEO scoring
Simple ways to add AI-readiness checks to your content and technical reviews
Attendees will leave with a clear starting point for embedding AEO into their day-to-day process without overhauling their entire SEO strategy.