As AI Overviews reshape how consumers discover and decide, performance marketers face shrinking visibility and shifting signals of intent.
This session unpacks how generative search is disrupting traditional performance media and how implicit search, powered by contextual understanding and verified data, offers the key to staying visible and relevant.
Learn how brands can align human insight with AI-driven ecosystems to protect performance, enhance trust, and thrive amid algorithmic disruption.
brightonSEO Track 1, Seaport Ballroom and Foyer (enter via Harbour Tower) Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Wed 16 Sep, 2026 | 09:15 AM
Most teams still treat search as a marketing and traffic channel, but it isn't.
At scale, search is something far more powerful: the largest behavioral dataset in marketing.
When you analyze billions of searches and clickstream signals, patterns emerge that reveal how markets evolve - from emerging demand and competitive pressure to the rapid shift toward AI-driven discovery.
In this session, Semrush's Skyler Rudolfsky explores how search data can be used not just to measure performance, but to understand markets, predict trends and guide strategy in the AI era.
If you want to understand where discovery is actually heading, the answers are already in the data.
brightonSEO Track 1, Seaport Ballroom and Foyer (enter via Harbour Tower) Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Wed 16 Sep, 2026 | 09:15 AM
Garrett delivers an evolution of co-citation analysis that'll split your skull WIDE OPEN.
Stop obsessing over domain citations and start comparing the pages AI cites for different roles in the same buying committee - the champion, the CEO, the gatekeeper - all seeking input on the same decision at the same moment from their INSANELY different perspectives.
Using a live teardown - one purchase decision fanning out into 1,063 pages read, 72 cited, across four roles with one isolated veto-holder - Garrett shows you how to find your own isolated veto-seat, build off-domain content that fills it, and turn anchor text into the ANCHOR CONTEXT an AI can actually act on.
brightonSEO Track 1, Seaport Ballroom and Foyer (enter via Harbour Tower) Manchester Grand Hyatt, 1 Market Place, San Diego, CA 92101, United States of America
Wed 16 Sep, 2026 | 09:15 AM
