Garrett French leads Citation Labs, a team of curious, brilliant, creative and RESILIENT humans who design, build, test and measure AI Search Visibility campaigns with citation optimization and relevance-led link building.

The Citation Labs team also built Xofu, an AI visibility measurement platform, and sibling-agency ZipSprout, which grows visibility in local communities through sponsorship links, mentions, shoutouts and other citations.

His latest work, Decision Architecture, explores how mapping and guiding a buyer's key choice points can influence citations, mentions and recommendations for high-intent decision prompts.