Alessandro is co-founder and CFO of Veliu, an agentic commerce lab creating frontier technology solutions for consumers and businesses, among them the Brand Agent, each brand's own AI that sells to people and to AI shopping agents alike. His focus is the economics of agentic selling for brands: where marketing budgets go when search becomes a conversation, and what it is worth to a brand to be the answer that sells. He brings more than 15 years of experience in consulting and corporate finance, including a successful funding round at Italy's first fintech unicorn.