Amanda is Head of Organic Search at Re:signal, a specialist eCommerce SEO agency, where she leads the delivery team in turning organic strategy into measurable revenue growth for retail and eCommerce brands.

Her career spans both agency and in-house roles across paid search, website development and technical SEO, giving her a rounded view of how Organic search fits into the wider commercial picture.

Today she specialises in technical SEO, AI-driven search strategy and stakeholder collaboration, combining an analytical approach with a sharp focus on what actually moves the needle for growth.