Genie is at the forefront of AI optimisation, specialising in an entity‑first approach to understanding how modern models interpret brands, topics, and relationships. By breaking down AI outputs into the patterns, associations, and conceptual structures behind them, Genie has developed a clear, practical framework for extracting high‑quality data from AI systems. Her work focuses on making AI behaviour measurable, predictable, and actionable - helping teams understand not just what AI says, but why it says it, and how to influence those outcomes.