Lottie’s unique background started in scientific research, giving her a rigorous, data-driven perspective she immediately applied to her marketing career across Paid Media, Digital Media Planning, CX, Analytics and CRO. She also possesses hands-on experience of developing tech solutions for both clients, and internal stakeholders, focused on efficiency, data aquisition and processesing and impactful insight.

Now Lottie focuses on bridging the gap between marketing and human behaviour by integrating Behavioural Science and Customer Experience into digital strategy. Her passion is driving innovation and performance by effectively weaving together behavioural science principles, customer journeys, and AI. She helps brands move beyond simple tactics to supercharge their digital efforts by applying deep audience insights, optimising customer journeys, and integrating evidence based market research to power human centric digital strategy.