Lottie started her marketing career in PPC (incl. Total Search) and Paid Social and Programmatic, before adding Behavioural Science, Digital Transformation, CX and Customer Journey Mapping to her experience. Her real passion lies with integrating behavioural science principles, customer journeys, innovation and automation/AI into client activation. Identifying ways to be smarter in digital, integrating different data sets and audience insights to deliver maximum performance.
