Louisa Holman is a Senior SEO Strategist at Impression with over 15 years of hands-on experience in digital marketing. Her SEO journey began in 2009 with a personal blog, which she used to get her foot in the door at a small local agency. While the majority of her career has been spent agency-side, her time managing website content, delivering email campaigns, and kick-starting social media within the NHS procurement space provided a broader perspective. At Impression, Louisa manages a portfolio of ecommerce clients and line-manages a team of three. She takes a highly practical approach to on-site content strategy, relying on her gut instinct and sharp insight to spot patterns. Known for translating complex analysis into a compelling narrative, she executes hard-hitting strategic turnarounds that drive organic volume directly into revenue.