Happy father of two, tech enthusiast, and senior search and organic growth leader with 15+ years’ experience across enterprise SEO, GEO/AI search, technical governance, and cross-channel performance.

With a Mechatronics degree from Milan, founder/operator experience through Zero Due Design, global major marketing agency background (Dentsu/Merkel + Publicis), and local in-house roles - I combine engineering precision, commercial thinking, marketing creativity at larger scale, automation, and AI to translate business priorities into scalable search, content, and overarching performance frameworks.

An active industry contributor, I’ve spoken four times at BrightonSEO, contributed to Majestic’s SEO books, hosted Oncrawl podcast series, appeared on leading SEO podcasts, and built AI-led SEO tools and workflows for content, LLM visibility, reporting, scraping, and topic/entity intelligence.