Michael Stratta is the Founder and CEO of Arcalea, a marketing intelligence firm, and a three-time Inc. 500 and Fortune Most Innovative Companies (2024) honoree with more than 25 years of experience across Fortune 500, startup, and entrepreneurial brands.

He holds an MBA from Northwestern University's Kellogg School of Management and has authored marketing attribution case studies published by Harvard Business Publishing.

A recognized expert witness and frequent speaker in marketing analytics and AI, Michael advises C-suite leaders on using data science and machine learning to drive growth in competitive markets.