Nick Beck is the Founder and CEO of Tug, the independent, AI-powered brand and performance marketing agency he established in 2006. Today, Tug works with some of the world’s biggest brands across London, New York, Toronto, Berlin, Sydney and Singapore, helping clients anticipate change, innovate faster and deliver sustainable growth. Nick leads the agency with a focus on data-driven results and emerging technologies, with particular expertise in AI and large language models (LLMs) that power Tug’s ongoing cross-channel innovation.