Petar is the Executive Director of Organic Media at Impression, overseeing our SEO, PR, Social and Influencer departments. As an experienced organic marketer, he has worked with hundreds of online businesses, helping them to improve their organic performance through strategies rooted in data, content marketing, technical SEO and user experience.

These have included a mix of growing brands and larger, more established businesses nationally and internationally. He has work closely with his team of Organic Directors to continually improve Impression’s organic product offering, ensuring this continues to foster long-lasting and prosperous relationships with their clients. He also works within Impression’s leadership and management teams, helping the agency scale while maintaining an industry-leading position in the market.