Sophie Warner

Journey Further | Influencer Marketing Manager

Sophie is an Influencer Marketing Manager with over seven years’ experience of end-to-end influencer campaign management for clients across retail, luxury, home & interiors, education, and finance.

Fringe Events Talks

TikTok’s impact on search & the power of the creator economy

TikTok’s impact on search & the power of the creator economy

With almost 40% of Gen Z now using TikTok and Instagram as their primary search engine, the power of social - and influencers - on search is growing. In this talk, Sophie will be discussing how engaging influencers can increase brand exposure and improve online visibility and organic traffic