Join Chau to deep dive into the transformative journey of transitioning a lead gen business towards optimizing for offline revenue using tROAS bidding strategy.
Explore step-by-step guidance on implementing this strategy, uncovering remarkable results, and navigating the pros and cons of this innovative approach.
Discover how to unlock new levels of success and profitability in your business model.
Unlock revenue potential for a LeadGen business by utilising tROAS
brightonSEO October 2024
About this session
Syndicate 3&4 - Search & Social Advertising Show, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 03 Oct, 2024 | 04:50 PM
Rethinking the marketing funnel: top of funnel paid search advertising
brightonSEO October 2024
In this talk, Sophie will challenge the way we all think about the marketing funnel.
With paid search traditionally known as a lower funnel strategy, how can we reframe our mindsets, strategies, and perceptions to create successful and effective upper funnel PPC strategies?
About this session
Syndicate 3&4 - Search & Social Advertising Show, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 03 Oct, 2024 | 04:50 PM
How to optimise your PPC landing pages
brightonSEO October 2024
In this talk, Sophie will share practical steps you can take to optimise your PPC landing pages for better campaign performance. You will learn how to conduct both qualitative and quantitative research, as well as how to effectively test your new pages and get buy-in from relevant stakeholders.
About this session
Syndicate 3&4 - Search & Social Advertising Show, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 03 Oct, 2024 | 04:50 PM
