AI and Automation in Marketing

From fear to fearless: breaking the code barrier with AI

brightonSEO April 2025

This talk is for anyone who has ever felt intimidated by the almighty dev backlog, everyone who has tried and failed to learn to code (or partially succeeded), and all those who have suffered the dreaded imposter syndrome and been reluctant to push outside their comfort zone as a result.

Lee never managed to learn to code. He admires people that can but, for whatever reason, it never seemed to stick when he tried to learn. What he can do is optimise, and one of the key things he likes to optimise is how he works. For the first time ever, Lee has been able to shave time off his tasks by creating his own scripts (Javascript and Python). To do this he doesn’t have to explain his ideas to someone for whom it’s probably boring to create, he's not at the mercy of the all powerful dev backlog, and he's free to mess it up with no one knowing.

Lee will talk more about the mindset and process that’s required to overcome the barrier to entry to the wonderful world of programming. If you have a problem to solve or an idea that you want to bring to life he will open up a whole new way to get there. Starting with the mindset to take control of your own workflow, to breaking the idea down into simple steps. You’ll cover the journey from inception to completion through iteration and personal empowerment.

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Skyline, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Thu 10 Apr, 2025 | 01:40 PM

Scaling UGC with AI: populate product pages with REAL reviews

brightonSEO April 2025

Ideal for online retail professionals, this session offers practical solutions to simplify and scale UGC generation for better search visibility.

Discover how AI is transforming the value of user-generated content (UGC) in Google’s evolving SERPs.

This talk explores actionable strategies to encourage high-quality reviews that align with AI preferences and demonstrates how enterprise retailers can scale the process using AI-driven prompts and NLP scripts—without resorting to fake reviews.

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Skyline, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Thu 10 Apr, 2025 | 01:40 PM

SEO in 2025: when AI agents take over

brightonSEO April 2025

This talk is suitable for SEO managers, agency owners, and marketing leaders.

In this talk, Sam will reveal how AI agents are transforming traditional SEO workflows from weeks into minutes – without sacrificing quality or strategic control. Unlike basic AI chat tools, these specialized agents connect with real-time data from your existing SEO tools to make decisions and take action automatically.

Perfect for SEO managers, agency owners, and marketing leaders who are tired of endless tool-hopping and manual data gathering. Sam will demonstrate how teams are cutting their turnaround time by using AI agents that can compress 15+ hours of SEO work into 2-minute workflows.

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About this session

Skyline, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Thu 10 Apr, 2025 | 01:40 PM