Generative AI & GEO: the new SEO race and how to win
brightonSEO April 2025
This talk is for SEO experts, consultants, leads, managers, founders and growth marketers
SEO has evolved significantly over the years; when the user first entered the field, tactics like meta keywords and backlink packages were commonplace. With the rapid advancements in AI, their approach to SEO has transformed, necessitating constant adaptation and refinement of techniques.
As tools like Perplexity, SearchGPT emerge, the landscape will shift further with new algorithms, rankings, and optimization strategies, pushing the boundaries of SEO expertise even further.
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Auditorium 1, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Beyond Google: redefining SEO for AI-powered tools
brightonSEO April 2025
This talk is suitable for experienced digital marketers, content creators, and those involved in overseeing strategy, demand generation etc.
In this session Veronika talks about how to stay ahead in a world where the search engine results page (SERP) is no longer the centrepiece of discovery. Expect actionable insights and bold strategies to future-proof your SEO efforts, including:
- how to optimize for AI-driven search experiences instead of just blue links
- how to make your content discoverable and relevant in AI-powered tools like ChatGPT and Gemini
- how to pivot your content and strategies to capture audiences
- understand how AI’s advanced targeting capabilities can align with responsible and sustainable SEO practices to build trust and authority.
AI isn’t just a disruptor—it’s a transformation. If you’re not rethinking your SEO strategy now, you’re already behind. This session will empower you to embrace change, navigate uncertainty, and thrive in the most significant evolution in SEO history. Let’s redefine what it means to optimise for the future.
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Auditorium 1, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
How knowledge science is shaping the future of search & discoverability
brightonSEO April 2025
As search engines become more reliant on context, semantics, and meaning, knowledge science is emerging as a critical discipline.
Join Gareth to discover what knowledge science is, explain entities and how to develop well-organised ontologies. He'll also share strategies for curating and enriching information and explain how these practices will be pivotal for your success in AI platforms and search, while improving user experiences.
Together we will also dream up some radical possibilities for tomorrow’s knowledge-driven world.
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Auditorium 1, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
