BrightonSEO

This talk is for those looking to understand the intersectionality of UX and SEO, are invested in building teams or businesses with the capability of spotting opportunities for growth across the AI landscape for both disciplines.

In this talk, Itasoha will like to explore the transformative impact of artificial intelligence on UX design and its effects on SEO. As AI technologies continue to evolve, they offer unprecedented opportunities to create hyper-personalized and adaptive user experiences.

We'll explore how AI can be leveraged to anticipate user needs, streamline navigation, and improve accessibility, ultimately leading to improved engagement metrics that benefit SEO performance. She would like people to leave this talk with insights into cutting-edge AI tools and methodologies that are reshaping the UX landscape, supported by compelling case studies that demonstrate tangible SEO improvements.

This talk is suited to all SEOs with something for everyone, from beginners to experienced in the field.

It's not too much of a secret to SEOs that the AI answer engines (ChatGPT, Perplexity, etc) rely heavily on traditional organic indexes to provide relevant and (somewhat) reliable responses. Join Ray for his deep dive into the things we can learn from this data and how it relates to both AI overviews and organic search rankings on Google and Bing.