BrightonSEO

This talk is for SEOs and digital marketing executives with some experience who want to improve organic results

This talk will equip you with the framework and techniques needed to craft a tailored and powerful internal linking strategy that drives results. Silvia will show you how to identify and leverage hidden opportunities within your current link structure.

If you're an SEO or digital marketing executive and want to improve organic results then this talk's for you.

In this insightful session, Tobi will address the intersection of SEO and sustainability, focusing on implementing zero-waste SEO strategies that benefit both search rankings and the environment.

With digital carbon emissions on track to double by 2025, Tobi will emphasise optimising websites for speed and efficiency, reducing redundant content, and repurposing valuable material to cut down on digital waste.

Key takeaways:

• Content repurposing & consolidation.
• Zero-waste SEO audits
• Optimising for lower emissions
• Economic & environmental advantages

This talk is ideal for anyone interested in SEO who is looking to refine their strategies. Whether you're just starting out with SEO, have been running campaigns, analyzing site performance, or managing digital content for years, this session will offer valuable insights and practical, actionable steps towards creating efficient, sustainable SEO practices that benefit both rankings and the environment.

Catch this talk if you're interested in SEO, from enthusiasts and newcomers eager to learn, to experienced marketers, SEO specialists, and content managers looking to refine their strategies.

Whether you're just starting out with SEO, have been running campaigns, analyzing site performance, or managing digital content for years, this session will offer valuable insights.

It’s designed to provide practical, actionable steps for anyone aiming to create efficient, sustainable SEO practices that benefit both rankings and the environment.