Case Studies

Hacking brand: What a 102% jump in clicks taught me about branded content

brightonSEO October 2024

Hassan (aka Brandkenstein) shares his practical lessons from 102% increase in non-branded clicks to Hack The Box, a cybersecurity brand with over 3 million members.

He deep dives on:
- Optimizing for both high-quality editorial Content & SEO.
- Weaponizing Google Search Console data to make smart content decisions.
- Examples of creating a unique content series that's SEO-friendly and aligned to your product.

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Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 04 Oct, 2024 | 11:10 AM

12 quick wins to improve your rankings with Ahrefs

brightonSEO October 2024

In this talk, Josh will share actionable ways to use Ahrefs to improve your rankings and traffic.

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About this session

Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 04 Oct, 2024 | 11:10 AM

How Barceló Hotel Group increased revenues by 53% through local SEO

brightonSEO October 2024

Javier and Ehab will reveal how Barceló Hotels increased their revenues through strategic local SEO.

They will walk you through the techniques used to achieve these results, from optimising business listings to boosting local visibility and engagement.

And most importantly, they will show you the direct impact of local SEO on revenue growth and provide insights into how Barceló can continue scaling their efforts with ease to drive even more revenue through local searches.

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About this session

Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 04 Oct, 2024 | 11:10 AM