Copywriting

Stories that sell: turning lurkers into leads

brightonSEO April 2024

In this talk, Pascalle will deep dive into the different communication styles you can use on your website to turn lurkers into leads (and paying customers). Optimising your pages with the right communication style will help you to connect with your ideal customer, close deals quicker, and build authority.

How does our brain make decisions? What are the emotional and rational markers we need to be aware of? How do you share the right story and what stories should you share? (And are there stories you shouldn't?) Pascalle will take you on a journey of the mind and the heart, and show you how to link them together seamlessly with storytelling.

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Auditorium 1

Thu 25 Apr, 2024 | 01:40 PM

How to leverage subject matter experts to create EEAT-boosting super content

brightonSEO April 2024

We all know that when it comes to content, we need to be able to demonstrate Expertise, Experience, Authority and Trust. But how do you actually create content with the EEAT factor? In this talk, Rin will be talking about why your first port of call should be your internal subject matter experts - and how to extract and bottle their secret sauce, no matter how reluctant they are to get involved with marketing.

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Auditorium 1

Thu 25 Apr, 2024 | 01:40 PM

Writing content that search engines (and humans) can really understand

brightonSEO April 2024

With the rise in AI, it’s important to remember the audience for your content. For Internet Marketers, we often have two audiences… people and machines. How do you write for one, without alienating the other? This talk will tell you how.

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About this session

Auditorium 1

Thu 25 Apr, 2024 | 01:40 PM