This talk is for PR and SEO teams & agencies for retail brands who regularly pitch to the media.

In this talk, Nikki will teach the PR and SEO teams for retail brands key ways to improve their product photography to secure more media coverage from their pitches.

SEO is entering a new era: follow links are becoming rarer, organic clicks are declining, and traditional metrics no longer tell the full story.

But what if your brand’s future success had nothing to do with clicks at all?

Welcome to Digital Authority PR—a smarter, more strategic approach that prioritises brand influence, visibility, and recognition across the channels and platforms that LLMs trust most.

In this talk, we’ll explore why the smartest brands are rethinking their approach, shifting focus from backlinks to brand authority, and showing up where it truly matters: trusted sites, influential podcasts, niche communities, and authoritative newsletters. It’s not just PR without clicks, it’s the future of building trust, authority, and influence in an AI-driven world..