This talk is for PR and SEO teams & agencies for retail brands who regularly pitch to the media.
In this talk, Nikki will teach the PR and SEO teams for retail brands key ways to improve their product photography to secure more media coverage from their pitches.
Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Fri 11 Apr, 2025 | 11:10 AM
This talk is for experienced link builders who want to refine methods and apply practical strategies in the era of AI content, link spam and algorithm shifts.
In this talk, Tamara will explain how to measure link value using Impact Scores, focusing on metrics like engagement and referral traffic instead of traditional vanity metrics.
She will share techniques for creating user-focused link strategies and using hybrid content to earn natural, high-impact backlinks that businesses can implement effectively.
Key points:
-How to rethink link metrics with Impact Scores
-Shift to a user-first link-building approach
-How to use interactive and hybrid content to drive natural links
Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Fri 11 Apr, 2025 | 11:10 AM
