Ecommerce and Product Page Optimisation

Click → Ka-ching! Product pages that rank & convert

brightonSEO April 2025

This talk is for experienced ecommerce SEOs who feel like they've squeezed the last out of their product pages or are competing with the big shots.

In this talk, Gabi focuses on building trust in potential buyers with content, UX and a sprinkle of unusual ideas, rather than "shiny new" SEO techniques. Gabi will show telling examples to prove what works in:

- copy: what to include to stand out and rank for even the shortest of head keywords
- visuals: what to pay attention to
- trust elements: testimonials, reviews, user generated content etc.
- linking: counter-intuitive strategies

After this talk, you will leave with hands-on advice ready to implement on your product detail pages.

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About this session

Syndicate 1&2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 11 Apr, 2025 | 11:10 AM

SEO for headless commerce

brightonSEO April 2025

Suitable for mid-weight to experienced SEOs.


In this talk Al will explain the onset of Headless Commerce websites, what we're expecting to see in the future and address common SEO pitfalls to help deliver meaningful sustained growth.

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About this session

Syndicate 1&2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 11 Apr, 2025 | 11:10 AM