This talk is for experienced ecommerce SEOs who feel like they've squeezed the last out of their product pages or are competing with the big shots.
In this talk, Gabi focuses on building trust in potential buyers with content, UX and a sprinkle of unusual ideas, rather than "shiny new" SEO techniques. Gabi will show telling examples to prove what works in:
- copy: what to include to stand out and rank for even the shortest of head keywords
- visuals: what to pay attention to
- trust elements: testimonials, reviews, user generated content etc.
- linking: counter-intuitive strategies
After this talk, you will leave with hands-on advice ready to implement on your product detail pages.
