Ecommerce SEO

From code to clicks: onboarding developers to SEO for ecommerce success

brightonSEO April 2025

Suitable for ecommerce SEOs with a strong technical SEO background, particularly in-house who aim to foster a seamless partnership between SEO and development teams.

In this talk, Eleni will dive into creating a lasting, SEO-friendly onboarding framework that empowers developers to incorporate essential SEO principles into their daily workflows - tailored specifically for e-commerce.

Drawing from hands-on experience, Eleni will walk through her team’s proven onboarding processes, highlighting how these methods have equipped developers with the SEO knowledge needed to enhance both team efficiency and organic search performance.

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About this session

Skyline, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 11 Apr, 2025 | 01:40 PM

Schema or snake oil? Debunking myths and revealing the impact on ecommerce rankings

brightonSEO April 2025

This talk is for ecommerce specialists looking to get a competitive edge, marketing managers struggling to implement schema markup and business owners looking to understand the benefit of it.


In this talk, Medha will focus on sharing data insights from a research study, studying 7 different retail ecommerce niches. The study was designed to measure the impact of schema markup in Google UK's top organic search results. Some insights covered in this talk include:

- Which schema types are the most common across different ecommerce niches?
- Is there a clear correlation between schema markup and improved search rankings?
- What are the most important schema types for improving click-through rates in organic search results?

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About this session

Skyline, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 11 Apr, 2025 | 01:40 PM

Travel ecommerce - trending products and leading SEO

brightonSEO April 2025

Find out what works, based on Google data, and walk away with examples of the highest-performing SEO projects in the travel sector. Steve will also discuss trends and leading domains for travel ecommerce. Hint: It's not Temu!

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About this session

Skyline, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 11 Apr, 2025 | 01:40 PM