Future of Advertising

Taking advantage of AI In paid search: making the machine work for YOU

brightonSEO October 2024

In this session, Omar will explain the significance of AI in Paid Search, it's evolution over the years, and where it is heading. Omar will also directly explain how to take advantage of this, and what mentality we should be adopting as performance marketers.

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About this session

Syndicate 3&4 - Search & Social Advertising Show, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Thu 03 Oct, 2024 | 11:10 AM

Beyond clicks: turning ad spend into long-term customer bonds

brightonSEO October 2024

How to make sure customers convert and keep coming back. Creating an experience with paid and organic that you and your team can be proud of while creating a brand your customers love.

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About this session

Syndicate 3&4 - Search & Social Advertising Show, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Thu 03 Oct, 2024 | 11:10 AM