Suitable for teams looking to integrate GA4 data into CRO workflows to drive more impactful experiments. You'll need to be familiar with Google Analytics but want to deepen knowledge of GA4.
GA4 provides a wealth of data that can be instrumental in driving effective CRO strategies. This talk explores how to use GA4’s tracking and reporting features to uncover actionable insights for CRO experiments. Attendees will learn how to interpret key GA4 metrics, build useful segments, and identify high-impact areas for testing on their website.
Leveraging GA4 data to power your website CRO testing strategy
brightonSEO April 2025
About this session
Syndicate 1&2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Fri 11 Apr, 2025 | 03:20 PM
The ultimate GA4 audit
brightonSEO April 2025
This talk is for marketers or anyone working in analytics who wants to get more confident in GA4.
Using GA4 but don't trust the data? You are not alone! Anna will be sharing some of our top tips for auditing GA4 to ensure you have checked all the common set up and configuration areas to get your account in tip top shape. She will also share known bugs plus tips and tricks for making GA4 work FOR you, not AGAINST you!
About this session
Syndicate 1&2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Fri 11 Apr, 2025 | 03:20 PM
