Local SEO

All killer NO filler - metrics that matter in local SEO

brightonSEO April 2024

In this talk Claire will expose the key metrics that will help any Local Marketer secure the budget they desire, and that will allow them to demonstrate the excellent work that they are doing in gaining organic prominence for their local business clients.

From Google Business Profile Insights, Google Analytics, Call Tracking to Google Search Console, Claire will cover how to match metrics to business KPIs in order to illustrate the importance of reporting on real world deliverables rather than the SEO jargon and reports full of FLUFF that we can so often default to.

Claire will use plenty of examples of real world reporting throughout the session, and will present a FREE Local SEO reporting template that any attendee can use. Attendees will leave the session with a much firmer understanding of the data sets that matter in Local SEO, and the individual metrics that will allow them to monitor and report on the efficacy of their Local campaigns.

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About this session

Skyline

Thu 25 Apr, 2024 | 03:20 PM

New developments in local SEO for MLBs

brightonSEO April 2024

Michel will explain the latest updates around optimising local SEO. What optimisation levers do you have at your disposal? Which ones (do not) increase local visibility? How do you manage your local reputation efficiently, what technologies are available to do that efficiently when you manage a large number of locations? How can you add products or services in bulk? And how do you prove impact of your optimisations? And last but not least, how do you as SEO specialist get a quick overview of your state of affairs on Local SEO?

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About this session

Skyline

Thu 25 Apr, 2024 | 03:20 PM