Managing Data

Are SEO analysts real data analysts?

brightonSEO April 2024

In this talk Ewelina will explore the skill gap between SEO 'analysts' and data analysts. If you have ever held a title containing *SEO Analyst*, yet you have never heard about data cleansing, binning, or EDA you may learn more about data analysis.

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About this session

Syndicate 3&4

Fri 26 Apr, 2024 | 09:30 AM

Driving customer-centric strategies with a customer data platform

brightonSEO April 2024

Anna will guide you through the art of crafting consumer-centric strategies with a Customer Data Platform (CDP). Explore how a CDP unlocks valuable customer insights, drives personalised experiences, and align business intelligence with consumer engagement for enhanced results.

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About this session

Syndicate 3&4

Fri 26 Apr, 2024 | 09:30 AM