In this talk Ewelina will explore the skill gap between SEO 'analysts' and data analysts. If you have ever held a title containing *SEO Analyst*, yet you have never heard about data cleansing, binning, or EDA you may learn more about data analysis.
Are SEO analysts real data analysts?
brightonSEO April 2024
About this session
Syndicate 3&4 - MeasureFest, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Fri 26 Apr, 2024 | 09:30 AM
Uncovering the power of 1st party data in targeting & engagement
brightonSEO April 2024
Join Anna to learn about the essential role of 1st party data in targeting different audiences effectively and navigating the evolving privacy landscapes. Discover practical methods for reaching specific audience segments through the strategic use of 1st party data. Gain valuable insights into driving lower CPM and CPCs, alongside higher engagement rates, and discover the key methods, including leveraging a Customer Data Platform, to achieve these results.
About this session
Syndicate 3&4 - MeasureFest, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Fri 26 Apr, 2024 | 09:30 AM
How intelligent use of data & machine learning can drive incrementality from total search
brightonSEO April 2024
Ensuring incrementality of PPC above SEO has always been tricky, and is becoming even more challenging with developments like PMax & Hagakure structures making PPC even less controlled.
In this talk Max will talk you through how by not managing Text Ads, PMax & SEO in unison is a sure fire way to waste time, money & opportunity and how some campaign setup tricks and machine learning models can help you take back control of PPC and ensure your business is realising the true value of all your Organic efforts. All resulting in maximised incremental returns from total search.
About this session
Syndicate 3&4 - MeasureFest, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Fri 26 Apr, 2024 | 09:30 AM
