The AA Driving School had a challenge. Some driving instructors had availability within their calendars, others were booked up for weeks. How could they ensure that their Paid Search budget was going to instructors who needed pupils and not driving traffic to instructors fully booked. This challenge is what Byron will cover. How data was used, what models had to be built, what automated systems were set up and the results. Byron will also cover how to think about using demand and supply models in your accounts.
Building an automatic demand and supply model for paid search
brightonSEO April 2024
About this session
Syndicate 3&4 - Search & Social Advertising Show, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 25 Apr, 2024 | 09:30 AM
Cost-effective tactics for navigating CPC surges
brightonSEO April 2024
In this talk Alex will explore the rises of CPCs and the impact that this has on our Paid Search activity. He will discuss tactics for optimising campaigns to maintain or improve ROI despite rising costs and share insights into navigating impact of CPC surges.
About this session
Syndicate 3&4 - Search & Social Advertising Show, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 25 Apr, 2024 | 09:30 AM
Netflix ads: the game changer - who needs YouTube?
brightonSEO April 2024
In this talk, Chester will delve into the exciting opportunities of Netflix ads and offer a comparative analysis of YouTube and Netflix ads. The talk aims to provoke thought and discussion on the future of video advertising, challenging the current dominance of YouTube in the sector.
About this session
Syndicate 3&4 - Search & Social Advertising Show, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 25 Apr, 2024 | 09:30 AM
