Paid Search - Search and Social Advertising Show

Building an automatic demand and supply model for paid search

brightonSEO April 2024

The AA Driving School had a challenge. Some driving instructors had availability within their calendars, others were booked up for weeks. How could they ensure that their Paid Search budget was going to instructors who needed pupils and not driving traffic to instructors fully booked. This challenge is what Byron will cover. How data was used, what models had to be built, what automated systems were set up and the results. Byron will also cover how to think about using demand and supply models in your accounts.

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Syndicate 3&4

Thu 25 Apr, 2024 | 09:30 AM

Cost-effective tactics for navigating CPC surges

brightonSEO April 2024

In this talk Alex will explore the rises of CPCs and the impact that this has on our Paid Search activity. He will discuss tactics for optimising campaigns to maintain or improve ROI despite rising costs and share insights into navigating impact of CPC surges.

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About this session

Syndicate 3&4

Thu 25 Apr, 2024 | 09:30 AM