In this talk, Will is going to demystify some of the most mysterious SEO data sources - googlebot crawl data and Search Console rankings and clickthrough rate data.
Having integrated this data into their SEO testing capabilities, SearchPilot has discovered interesting insights that will be useful to SEOs of all levels of experience.
Skyline
Fri 26 Apr, 2024 | 11:10 AM
In this fast-paced, action-packed presentation, Greg will explain how a simple templated site audit drastically changed the sales process with potential customers. Once SearchLab started using the audit on all sales calls, demo close percentage more than doubled! Greg will walk through how the audit was created, how it's used, and share copies so you can use the same audit with your own potential customers.
Skyline
Fri 26 Apr, 2024 | 11:10 AM
The ways we search have changed. Consumers have much more choice and many more touch points when it comes to finding information online.
While Google still holds the mantle for being the de facto standard when it comes to online search, there are new challengers for the search crown in the form of social and commercial platforms.
The face of Search has changed and to sustain business growth, it’s crucial brands understand how consumers search online now.
Skyline
Fri 26 Apr, 2024 | 11:10 AM
