Practical SEO

SEO testing lessons buried in googlebot and search console data

brightonSEO April 2024

In this talk, Will is going to demystify some of the most mysterious SEO data sources - googlebot crawl data and Search Console rankings and clickthrough rate data. Having integrated this data into their SEO testing capabilities, SearchPilot has discovered interesting insights that will be useful to SEOs of all levels of experience.

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Skyline

Fri 26 Apr, 2024 | 11:10 AM

Don't forget the basics - how a simple mini audit changed the game

brightonSEO April 2024

In this fast-paced, action-packed presentation, Greg will explain how a simple templated site audit drastically changed the sales process with potential customers. Once SearchLab started using the audit on all sales calls, demo close percentage more than doubled! Greg will walk through how the audit was created, how it's used, and share copies so you can use the same audit with your own potential customers.

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About this session

Skyline

Fri 26 Apr, 2024 | 11:10 AM