In this talk, Luca will introduce the Digital Markets Act (DMA), the new EU legislation, and he will focus on how this regulation aims to promote fair competition and user choice in the digital industry, particularly targeting Google deemed as "gatekeeper". Luca's talk will focus on sharing the consequences of the new legislation and how search results are changing as a result of it.
Digital markets act - how the new EU legislation is changing search
About this session
Auditorium 1, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Fri 04 Oct, 2024 | 09:30 AM
Forecasting SEO results in the GA4 era
Ramona Joita will be talking about the importance of forecasting in SEO, and how we can use GA4 data to predict traffic and revenue growth.
About this session
Auditorium 1, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Fri 04 Oct, 2024 | 09:30 AM
Use your competitors to supercharge your search
Lottie will talk about how to use both competitor insights, as well as behavioural and audience insight data to show you how to move your strategy planning to a human centric approach.
It should convince you that you should not just be thinking about your brand in isolation, but instead, be examining what your competitors are doing.
Mapping how their strategy and tactics can impact your own marketing efforts, as well as considering the ever changing behaviours and attitudes of consumers.
Considering how customer expectations and demands of brands change, and what impact this has on your own strategic direction.
About this session
Auditorium 1, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Fri 04 Oct, 2024 | 09:30 AM