Semantic SEO & entities

Entities in SEO

brightonSEO September 2023

Entities make up the fabric of the world's information. Understand them. Use them. Win with them.

Ever since Google purchased Freebase many years ago, they have been moving towards a model of the world's information based around connecting unique ideas. The ideas are any topic that has enough uniqueness to have its own entry in a knowledge graph, and the connections help to provide schema for a world view.

This talk shows how these concepts are not only easy to understand, but vital to exploit if you are to be a serious SEO in the current climate. The talk will provide a framework to do this which builds on (rather than replaces) your past SEO efforts.

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Syndicate 1&2

Thu 14 Sep, 2023 | 03:20 PM

Significance of cost retrieval and leveraging semantics in SEO

brightonSEO September 2023

Join Tuhin to find out more about how to use semantic engineering and micro semantic

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About this session

Syndicate 1&2

Thu 14 Sep, 2023 | 03:20 PM

Semantic SEO for better rankings

brightonSEO September 2023

Semantic SEO has a rich history and has become a cornerstone of how to rank well in the increasingly competitive SEO world.

Creating semantic SEO friendly content that delivers a great experience for users and also makes it easy for search engine crawlers to understand is essential for successful performance today.

In this talk we will explore:

  • What semantic SEO is and the history of how it has developed over time
  • What were some of the algorithm updates that have influenced the journey of semantic SEO
  • The difference between traditional SEO and semantic SEO
  • A list of semantic SEO best practices (understanding user intent, use of multiple keywords around a topic, finding questions people are asking around a topic…etc)
  • Useful tools to help with semantic SEO
  • Where semantic SEO could take us in the future

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About this session

Syndicate 1&2

Thu 14 Sep, 2023 | 03:20 PM