BrightonSEO

Entities make up the fabric of the world's information. Understand them. Use them. Win with them.

Ever since Google purchased Freebase many years ago, they have been moving towards a model of the world's information based around connecting unique ideas. The ideas are any topic that has enough uniqueness to have its own entry in a knowledge graph, and the connections help to provide schema for a world view.

This talk shows how these concepts are not only easy to understand, but vital to exploit if you are to be a serious SEO in the current climate. The talk will provide a framework to do this which builds on (rather than replaces) your past SEO efforts.

Semantic SEO has a rich history and has become a cornerstone of how to rank well in the increasingly competitive SEO world.

Creating semantic SEO friendly content that delivers a great experience for users and also makes it easy for search engine crawlers to understand is essential for successful performance today.

In this talk we will explore:

• What semantic SEO is and the history of how it has developed over time
• What were some of the algorithm updates that have influenced the journey of semantic SEO
• The difference between traditional SEO and semantic SEO
• A list of semantic SEO best practices (understanding user intent, use of multiple keywords around a topic, finding questions people are asking around a topic…etc)
• Useful tools to help with semantic SEO
• Where semantic SEO could take us in the future