Strategy

SEO's sixth sense: seeing SEO's future in today's numbers

brightonSEO September 2023

In the relentless pace of today's digital arena, relying solely on intuition is a gamble. Success hinges on a harmonious marriage of data-driven foresight and strategic collaboration. This session is tailored to show how we can transform the wealth of data at our fingertips into compelling narratives, resonating from our immediate teams right up to the boardroom.

Join us as we explore:

Bridging Data Divides: The importance of breaking down data silos, the tools and platforms we can leverage for better data integration across our team.
Crafting a Unified Customer Tapestry: Emphasising the importance of creating a unified customer view.
Peering into the Future with Data: Discuss how historical data can be used to forecast future trends.
Personalisation Through Machine Learning: Dive into how machine learning can be used to personalize user experiences.
The Goldmine in Feedback: Emphasise the importance of mining insights from customer feedback, reviews, and other user-generated content
Sales Data as an SEO Catalyst: Discuss how insights from sales data can supercharge our SEO strategy
Content's Multi-faceted Performance: Highlight the significance of analyzing content performance not just in search

Equip yourself with the data to lead the charge in the ever-evolving world of SEO.

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About this session

Auditorium 2

Thu 14 Sep, 2023 | 03:20 PM

Why does your CEO hate SEO?

brightonSEO September 2023

Do you feel SEO is undervalued where you work? Do you struggle to get buy-in from the business?

Over half of CEOs are from finance and operations backgrounds, which means that they can find it hard to understand marketing, particularly organic channels like SEO.

Because of this, some SEO specialists are struggling to get buy-in, have budgets signed off, and they find they are micro-managed. This creates a lot of stress, as they feel undervalued.

In this talk, Anna will help you learn to speak each other's language, find common ground, and use strategy and measurement to help your CEO understand why you're doing SEO.

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About this session

Auditorium 2

Thu 14 Sep, 2023 | 03:20 PM

My boss doesn't think I'm strategic

brightonSEO September 2023

When starting in SEO, you don’t always have much control over where you start working or who you work with.

This means that through no fault of your own, you don’t always know for sure what makes someone “strategic”.

To make it worse, through no fault of your own, someone may even label you as “not strategic”.

Jonathan will show the audience that all is not lost in this talk. In fact, there are lots of practical things you can do to level up your strategy game.

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About this session

Auditorium 2

Thu 14 Sep, 2023 | 03:20 PM