Tactical SEO

Winning free listings through feed optimisation

brightonSEO April 2025

Ideal for ecommerce specialists (both paid and organic) with a basic understanding of feeds.


Discover how to optimise your ecommerce feed for better performance in Free Listings.

This talk explores how Free Listings act as a gateway to product visibility in AI Overviews, positioning feed optimization as the new frontier of SEO for ecommerce.

Many marketers overlook key attributes like Product Highlights and Product Detail, missing valuable opportunities for improvement.

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About this session

Syndicate 1&2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Thu 10 Apr, 2025 | 03:20 PM

3 SEO hacks SaaS companies can implement today

brightonSEO April 2025

This talk is for heads of departments, SEO and paid marketing experts


In this talk, Rasa will share three powerful SEO hacks that SaaS companies can implement today to boost their rankings and visibility. She will cover how to optimize alt tags strategically, secure high-value backlinks from authoritative sources, and leverage PR collaborations for stronger brand signals using the Entity Lifting Method. Attendees will leave with actionable insights they can apply immediately for real results.

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About this session

Syndicate 1&2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Thu 10 Apr, 2025 | 03:20 PM