The Human Side of SEO

Human-centric SEO - Putting people before the search engine

brightonSEO April 2025

This talk is suitable for experienced B2C SEOs, content marketers, UX specialists and digital strategists


In a digital world craving authentic connection, Megan’s talk reimagines how we approach search optimisation—moving beyond rankings and keywords to meet the growing demand for personalised, user-centred experiences. She’ll dive into fresh strategies that align search intent with meaningful web interactions, blending insights from psychology, UX, and content to create SEO that feels genuinely human.

Join Megan to discover how shifting your focus from algorithmic tactics to user relationships can drive organic growth, improve brand loyalty, and make your marketing more impactful than ever.

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About this session

Auditorium 1, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 11 Apr, 2025 | 03:20 PM

Have SEOs ruined the internet? User awareness of SEO in 2025

brightonSEO April 2025

This talk is suitable for people across the content marketing and SEOscape at almost any level - we'll go into some detail but there will be no knowledge assumed.


Akash will be talking about how users are gaining more of a conscious knowledge of what SEO is, or perhaps what SEO was.

With more users seeing SEOs as people gaming the search rankings, how do you keep your content from being dismissed as "for SEO purposes?"

Akash will cover some amusing user perspectives as well as some of the pain points that the generic user might have and how this links to user generated content and recent Google partnerships.

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About this session

Auditorium 1, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 11 Apr, 2025 | 03:20 PM