In this talk, Emily will explore how SEO is diversifying towards an ‘engine and platform agnostic’ approach to search. She will discuss the role of SEO in delivering a great customer experience, and how to leverage other specialisms to both enhance and protect your future SEO strategy. From research methods to marketing science, Emily will explain how Mindshare approaches SEO, and why the E is not just about Engines, but Experience.
Experience counts: why SEO needs a name change
brightonSEO April 2024
About this session
Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 25 Apr, 2024 | 04:50 PM
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
brightonSEO April 2024
Learn about the EU Disability Act of 2025 and why making your website accessible is now urgent. Damien’s talk is not just about avoiding penalties but enhancing audience engagement and increasing revenue. He’ll provide easy steps make your website more accessible and user-friendly from today and share insights from his lived experience in a FTSE100 company that decided to prioritise web accessibility.
This talk is not “another web accessibility” talk but focuses on actionable strategies, showing how web accessibility is a necessary tool for improving marketing effectiveness and user experience. Damien's approach is practical, aiming to equip you with the knowledge to make essential changes to your website, preparing for a future of broader, more inclusive digital engagement.
About this session
Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 25 Apr, 2024 | 04:50 PM
Addressing the gap between customer experience and SEO
brightonSEO April 2024
This talk will focus on understanding the gaps between SEO and Customer Experience, deliver insight into why that might be and offer some simple solutions to implement to improve both.
About this session
Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 25 Apr, 2024 | 04:50 PM
