Workflow Efficiency and Automation

How to use AI to harness Google APIs

brightonSEO April 2025

This talk is aimed at technical SEOs who want to speed up their workflow by using Google’s APIs to pull in data.


In this talk, Jonathon will talk about how you can use AI to generate codes in Google Sheets so that you can extract data from Google's API including Google Search Console, Google Business Listing and also Google Analytics, without having to use any third party platform.


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Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 11 Apr, 2025 | 03:20 PM

An insider guide to Google Sheets for SEO

brightonSEO April 2025

This talk is suitable for anyone who does digital marketing, from beginner level to seasoned expert


Google Sheets is an incredibly powerful tool for SEO - if you know how to use it. Sure, there are tons of SEO plugins, but the real power of Sheets lies in understanding advanced formulas and Apps Scripts. In this dynamic presentation, Greg is going to teach you how to move beyond simple VLOOKUPs so you can unlock the power of Google Sheets.

You'll see real-world examples to help you understand various use cases, paired with explanations of the formulas and App Scripts used. Whether you're a spreadsheet noob or a more experienced user, this presentation will help you level up your work in 2025 and beyond.

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About this session

Auditorium 2, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 11 Apr, 2025 | 03:20 PM