BrightonSEO

In this talk, we will embark on a deep-dive exploration of the fascinating phenomenon known as negativity bias. You will learn more about the origins of negativity bias and how it affects the way we perceive, process information and make decisions both online and in our personal and professional life. You will walk away with an understanding of why we tend to focus on the ‘bad’, the risks associated with this bias and a toolset on how to overcome our natural tendency to favour negative elements as an individual and an organisation, in order to create an environment that fosters positive growth, healthier relationships and improved well-being.