Forecasting’s scary - there’s so much as SEO’s we don’t control. How can we create forecasts that inspire and drive action, that the C-suite will care about and that won’t get you fired a year from now? In this talk James reveals 15 years of trials, failures and successes both in-house and at some of the UK’s largest agencies including the systems he now uses to win more pitches and retain more clients.
Forecasting value: a practical guide to the art, science and dangers of predictions
brightonSEO October 2024
About this session
Skyline, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom
Thu 03 Oct, 2024 | 04:50 PM