Generative AI & GEO: the new SEO race and how to win

brightonSEO April 2025

This talk is for SEO experts, consultants, leads, managers, founders and growth marketers

SEO has evolved significantly over the years; when the user first entered the field, tactics like meta keywords and backlink packages were commonplace. With the rapid advancements in AI, their approach to SEO has transformed, necessitating constant adaptation and refinement of techniques.

As tools like Perplexity, SearchGPT emerge, the landscape will shift further with new algorithms, rankings, and optimization strategies, pushing the boundaries of SEO expertise even further.

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