BrightonSEO

With so much talk about AI, it's important to bring your customers into the conversation. AI is being used as a helpful tool for many SEOs, however how is it affecting customer trust in your brand? There is a danger to over utilise AI and tech in general, and forget the human side of SEO. This talk will explore this topic and research real life examples of the good, bad and ugly of relying heavily on AI and what your customers really think about your brand.