BrightonSEO

Suitable for teams looking to integrate GA4 data into CRO workflows to drive more impactful experiments. You'll need to be familiar with Google Analytics but want to deepen knowledge of GA4.

GA4 provides a wealth of data that can be instrumental in driving effective CRO strategies. This talk explores how to use GA4’s tracking and reporting features to uncover actionable insights for CRO experiments. Attendees will learn how to interpret key GA4 metrics, build useful segments, and identify high-impact areas for testing on their website.