As AI-generated content becomes increasingly human-like, it's time we have a proper look at how this impacts consumer behaviour, and draw some predictions about where our industry is headed.
In this talk, Giulia will walk you through her very own neurophysiological study to understand how our brain responds to AI and human-driven stimuli, what this tells us about the future of marketing and how we can adapt our strategy to better connect with consumers in the age of 'the machine'.
