Neuromarketing is the application of neuroscience and cognitive science to marketing, focussed on understanding and predicting consumer behaviour by studying how the brain processes and responds to marketing stimuli.
In this masterclass, you will learn:
- What neuromarketing is (and isn't) and how it can be leveraged by brands to improve customer acquisition and retention
- The science of attention and emotions
- Real-world case studies, tools, limitations and ethical considerations
- Best practices to employ neuromarketing in your omnichannel strategy
- Live demo: neuromarketing in action
