BrightonSEO

In this session, you will learn how to run tests for SEO step-by-step, from formulating your hypothesis to presenting your data to stakeholders.
You can expect to learn:
- how to prioritise test ideas
- how to choose your test design and timeframe
- selecting test and control groups
- extracting and analysing data
- data visualisation and storytelling

Participants will also have access to a template and resources to continue learning at home.
This workshop is open to everyone but will be particularly beneficial for SEOs who don't have access to a dedicated team or tool for testing, allowing you to start developing your own strategy straight away.