Masterclass: Testing for SEO

brightonSEO October 2024

In this session, you will learn how to run tests for SEO step-by-step, from formulating your hypothesis to presenting your data to stakeholders.
You can expect to learn:
- how to prioritise test ideas
- how to choose your test design and timeframe
- selecting test and control groups
- extracting and analysing data
- data visualisation and storytelling

Participants will also have access to a template and resources to continue learning at home.
This workshop is open to everyone but will be particularly beneficial for SEOs who don't have access to a dedicated team or tool for testing, allowing you to start developing your own strategy straight away.

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About this session

Meeting Room 15, Brighton Centre, Kings Road, Brighton, BN1 2GR, United Kingdom

Fri 04 Oct, 2024 | 03:20 PM