Michel will explain the latest updates around optimising local SEO. What optimisation levers do you have at your disposal? Which ones (do not) increase local visibility? How do you manage your local reputation efficiently, what technologies are available to do that efficiently when you manage a large number of locations? How can you add products or services in bulk? And how do you prove impact of your optimisations? And last but not least, how do you as SEO specialist get a quick overview of your state of affairs on Local SEO?