The new reality of organic search traffic and using CROSS CHANNEL ANALYSIS to prove your worth in 2025. Right now the industry is suffering with a prominent focus on conversion. WHERE'S MY SALES? screams the C-suite! As they put more money into paid acquisition struggling to show ROI across multi channels.
In this talk, Carrie will show you the Google search changes at large, the impact it is having on SEO analysis and reporting on traffic form organic, and how you can adapt your strategies and way of thinking. Diversifying traffic is going to be the buzzword of 2025 in the organic space and there's an introduction to why you should be doing that right now.
