Uncovering the power of 1st party data in targeting & engagement

brightonSEO April 2024

Join Anna to learn about the essential role of 1st party data in targeting different audiences effectively and navigating the evolving privacy landscapes. Discover practical methods for reaching specific audience segments through the strategic use of 1st party data. Gain valuable insights into driving lower CPM and CPCs, alongside higher engagement rates, and discover the key methods, including leveraging a Customer Data Platform, to achieve these results.

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About this session

Syndicate 3&4 - MeasureFest, Brighton Centre, Kings Road, Brighton and Hove, Brighton, BN1 2GR, United Kingdom

Fri 26 Apr, 2024 | 09:30 AM