Lottie will talk about how to use both competitor insights, as well as behavioural and audience insight data to show you how to move your strategy planning to a human centric approach.
It should convince you that you should not just be thinking about your brand in isolation, but instead, be examining what your competitors are doing.
Mapping how their strategy and tactics can impact your own marketing efforts, as well as considering the ever changing behaviours and attitudes of consumers.
Considering how customer expectations and demands of brands change, and what impact this has on your own strategic direction.
